Demonstrate your value to sellers as a CLA designee!

Interested in making sure that your clients understand the value that you provide to them in a transaction? – Get the Certified Listing Agent (CLA) designation. The program, which is targeted at agents who wish to demonstrate their experience, training and skills to home sellers, is two days in length, and covers:

  • Providing thorough research and preparation in providing a market analysis
  • Demonstrating complete honesty and credibility for pricing 
  • Demonstrating a commitment to exceed seller expectations through every aspect of a transaction.

The focus of the designation is to confirm to a seller that a CLA designee is committed to deliver true "Excellence in Service" - and to demonstrate ethical conduct and integrity in every aspect of their relationship

Sample Testimonials From a CLA Class*:

“Highly recommend this course to all REALTORS, everyone needs to take this program”
“This course does for the Listing Agent what CBR does for the Buyer's Agent.  It prepares the agents to work effectively with your clients. I think all REALTORS should take this program so they can put into words and actions just "what it is" that a full service agent does for the seller.  Qualifying for the CLA can raise the bar in our perception to the general public”.
“Very good course, I would recommend all REALTORS to take it!”
“After four years in the business, I realized during this course that I have not been serving my sellers as I should. All agents should take this course.”
“This course/designation should be required for all listing agents!”

*Auburn, MA

Purpose of the CLA Designation

In recent years, the educational arm of the real estate industry has placed great emphasis on effective buyer representation in brokerage transactions. While this has been an extremely positive change in our industry, very little academic emphasis has been placed on enhancing the skill set needed to effectively meet the demands of today’s seller. The CLA course will focus on enhancing the professional skills needed to deliver “value added” service and give today’s seller the next step of "Excellence in Service".

The CLA Designation

The CLA designation will be awarded upon the successful completion of the twelve (12) hour in-class CLA course and submission of five (5) favorable recommendations from former seller clients whom the candidate represented. THE CLA is designed to bestow on the Listing Agent a mark of professionalism that will set the CLA designee apart from their competition. The Client provided Sales Recommendations are fundamental to the demonstration of a mastery of these skills. The CLA designation will be deemed to have been earned with the course completion and verification by the registry. The designee will receive a certificate suitable for framing; a CLA lapel pin; entry of their name into the CLA registry for a two (2) year membership and a two-year license to use the CLA logo.

The initial two (2) year CLA membership/license may be renewed by submitting two (2) additional testimonials of "Excellence in Service" received during the preceding two years.

Course Highlights

Highlights include:

o Meeting and Exceeding Expectations of Today’s Seller
o Identifying and Delivering “Value-Added Service” to the Seller
o Effectively Pricing Property in a Highly Competitive Environment
o Results Oriented Marketing
o Negotiating in the Best Interest of the Seller
o Contract Provisions to Protect Today’s Seller
o Personal Marketing Strategies to Position the Seller’s Agent as a Market Area    .   Specialist

(Note: The CLA designation is not recognized as a National Association of REALTOR  designation,  However, a CLA designee must hold membership in good standing with the National Association of REALTORS)

How much does it cost and how can I sign up?
The CLA program costs $295 for Two classroom days of instruction
Sign up by sending an e-mail to: CLA@realnetlearning.com
(we will locate the nearest available course location)

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